We can’t stress enough the importance of a well written press release. While you are writing your press release, keep your audience in mind. Simultaneously, keep in mind that part of your audience is going to be an editor, reporter or journalist. This is important as these are the people who if they like your story, will publish it giving you another arm of exposure.
Ensure that the first paragraph of your press release answers the key questions such as Who, What, When Where and Why. You have one sentence to not loose the editor/journalist.
The information within your press release needs to be accurate, easily readable and to the stage. A highly written press release will not need to be a novel. Remember the purpose of a press release is always to entice the reader or journalist to contact you for additional information. You may not have to inform your Companies entire life history. In fact, shorter pr releases (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists could be looking for a short informative part of information to fill a place in a magazine, paper or website. Maybe you have seen short snip-its within the side of any magazine, or down the side of the page on a web site. Guess where information arises from.
A carefully written and informative press release will be sure to capture your eye area of journalists. Ensure you take your time, and edit your release carefully. Section 2 – Do Not Embellish or Exaggerate Your Press Release Grammar. Since we know a highly written press release, with perfect timing will give you the exposure most people are looking and longing for.
Now that you have written your press release, submitted it for distribution and therefore are receiving calls and emails about it, you are going to without doubt get some inquiries to be answered.
In case your press release is written with embellishments, you are going to quickly lose credibility. Keep in mind, that this loss in credibility will even carry to future pr releases. Journalists will remember a source. They will likely remember a name. They are going to remember a website. If you leave a bad taste in their mouth, they will remember this experience. This implies the next time you submit a press release, which can be accurate the 2nd time around, will never be checked out with a journalist that remembers you as somebody that will embellish a tale. Tend not to embellish or exaggerate your press release.
Make sure if you use facts and figures to improve your story, which you provide types of these numbers where you could. The reason behind this is simple. It adds credibility. In the event you publish figures or information, even though the details are accurate, people may go with all the theory “it ought to be to great to be real”. Again, although completely innocent, can result in appear stretching the facts. And again, this will cause your press release possibly being overlooked in the future.
If the information is true, and you cannot support it, if at all possible go conservative and let them know when they contact you. This might not always be possible, but bear in mind, you do not want to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has become read, edited and re-read before submission. A poorly written press release is a very fast switch off for just about any journalist or editor. A poorly written press release may also be a poor reflection for just about any Company.
In so doing, you will be able to capture any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the potential for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This is effective for press announcements that could be just a little on the longer side.
Perhaps possess a coworker or friend take a look at press release. Sometimes another list of eyes may catch an error. Even though you might have read and re-read your work, sometimes when you are extremely focused, you might tune an error out.
Hold off until the morning and re-read your press release. You would probably not believe what a difference a night of sleep are capable of doing to suit your needs if you are writing. When your bright and fresh, re-read your press release to make sure that it is exactly how you desire it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is presently employing a handful of editors in order to offer the writing service or editing service for your press release. Even if this feature is not now available, we have been concentrating on this for you personally.
Section 4 – How Many Times In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with various types of press release distribution ranging from basic to professional. Our professional listen to this podcast is under our Mass Media Distribution program and includes press news distribution to a pool of approximately 80,000 journalists, 4000 internet sites, opt in journalists that request news to be sent right to their inbox and naturally relevant trade publications. Major internet sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution can also be brought to opt in feed subscribers that subscribe to pull our headlines to use as content on the web sites. When our headlines are updated, their headlines can also be updated. Part of this wonderful press distribution is related to our partnership with PR Newswire.
Given that we now have wowed you with what type of press release distribution we are capable of, we need to notify you which a poorly written press release will receive basically no pickup. Which means that however some places might actually publish your press release (very little places though), if it is poorly written, it will probably be immediately disregarded. This too signifies that journalists will view it and disregard it. They are going to also, most likely disregard future press releases from your same source/Company.
Section 5 – How Many Times Should You Submit Your Press Release? We have now this query required to us often times now made our minds up to finally include this bit of information inside our Press Release Writing Tips section.
Just how often in case you submit your press release? Rule of thumb is once to twice a month. However, if you do not have news worth mentioning, then once per month is an excellent guideline.
Many Companies undergo changes. Management changes, product changes, service changes or any other changes. Not to have something to write about, in many companies would be rare. Do you have a hot new service you are now providing? Have you got a great new service you intend to offer springing up down the road that you would like to inform the public of? Do you have some new widget whlexk you happen to be importing that nobody else has? Are you hiring new executive from a Fortune 500 Company which will add an focal point in your business? These are just a few ideas to bear in mind.
A lot of our customers have found using a mixture of our Mass Media Distribution press distribution type once a month, along with a lesser degree of distribution at a second time in the same month to function well to them.