Our Mission – Our mission is to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. purchased a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would drive them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the wafflehouse, and Tom within the local real estate business. Since employee ownership was not provided by the Toddle House, the concept of starting a business they can own and share some ownership with one another seemed like a good idea. Joe and Tom wanted to make a restaurant focused on people-both associates and customers-while serving quality food in a great value.
On Labor Day 1955, their dream was a reality-plus an icon was created-if the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for an additional Unit, however the first restaurant established the Waffle House tradition of providing the friendliest service in the city. Customer loyalty developed and the business grew steadily. A couple of years later (1957) Unit 2 was acquired and also by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and visited work full-time at waffle house menu prices. Tom went full-time shortly after. The 1960’s saw the emergence of the restaurant chain focused on customer support using a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company began to expand and new units were built-in Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways over the Southeast. Under the guiding philosophy of “better before bigger,” Waffle House restaurants continued to grow within both new and existing markets.
Since day one, each Waffle House® restaurant provides guests using a unique and comfy dining experience. At each restaurant, the bright “Yellow Sign” greets customers like an older friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk from the door. Additionally, each restaurant is open round the clock a day, 365 days of year, inspiring urban myths including “Waffle House doors do not have locks.”
Most established businesses these days started as just a concept among a number of people with no expectation of great size and success. Joe and Tom failed to envision what Waffle House is becoming, however they stuck by their concept and their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has become A Unique American Phenomenon by serving Good Food Fast.
As the Waffle House system celebrates more than 60 many years of service, we look ahead to making the next generation of clients and associates portion of the family. At what time does waffle house close, success is measured by one important thing-People.